Home » Critical Connections You Miss Without Internal Branding – Zorayr Manukyan

Critical Connections You Miss Without Internal Branding – Zorayr Manukyan

Critical Connections You Miss Without Internal Branding - Zorayr Manukyan

Creating internal brand awareness isn’t just a buzzword—it can make or break your business’s success. Internal branding measures the strength of an organization’s culture and offers employees an opportunity to understand the core values of their company identity and how it uniquely positions them in the marketplace. Unfortunately, many businesses overlook this essential element of cultivating strong relationships with their employee base, leading to serious disconnects between management teams and staff. In today’s post, Zorayr Manukyan looks at the critical connections you’re missing without internal branding and how it can help unify unique cultures while improving efficiency and productivity overall.

Zorayr Manukyan Lists Critical Connections You’re Missing Without Internal Branding

1. Increased Employee Engagement: According to Zorayr Manukyan, internal branding provides employees with an identity and purpose within the organization, which can lead to increased engagement and loyalty. Studies have shown that companies with engaged employees have 26% higher revenue growth than those without (Gallup, 2019). One example of this is Microsoft’s internal brand campaign, “Do Great Things.” It was designed to motivate employees to think outside of the box and be creative problem-solvers. As a result, employee engagement levels skyrocketed by 23% after its launch in 2018 (Microsoft Research, 2020).

2. Improved External Brand Perception: By creating a strong internal brand presence, you can increase the visibility of your external brand presence as well. This is because your internal brand is the foundation for your external one. Companies with strong internal brands also tend to have better customer loyalty and increased market share (Forbes, 2021). An example of this is Apple’s “Think Different” campaign. It was designed to encourage employees to think differently and take risks in order to reach their innovative potential. As a result, Apple saw a 14% increase in customer loyalty and an 11% increase in its stock price after the campaign launched in 1997 (Wall Street Journal, 2018).

3. Higher Employee Retention: Internal branding can help attract new talent and retain existing employees by making them feel appreciated and connected to the organization. Studies have shown that organizations with effective internal branding have an employee retention rate of 89%, compared to those without internal branding, which only have a 75% retention rate (Deloitte, 2020). An example of this is Netflix’s “Do the Right Thing” campaign. It was designed to encourage employees to always make ethical decisions in their professional and personal lives. As a result, employee satisfaction went up by 12%, and the company experienced reduced turnover rates (Netflix Report, 2019).

Zorayr Manukyan’s Concluding Thoughts

According to Zorayr Manukyan, by creating a powerful internal brand presence, you can increase employee engagement, improve external brand perception and achieve higher levels of employee retention. In order to do so effectively, it’s important, as per Zorayr Manukyan, that you create a strong identity for your organization as well as clear messaging that resonates with your employees. Doing so will help ensure that your internal branding efforts are successful.